2012 marks the virtual tour panorama renaissance because of initiatives by Apple, Google, Microsoft and TourWrist:
- First Microsoft launched its PhotoSynth app and panorama sharing via its Bing Maps
- Then, Apple launched iOS 6 with native panorama photography
- Monday, Google enhanced its Android Jellybean OS 4.2 to include Photo Sphere panorama photography and panorama sharing via its Google Maps
- Now TourWrist licenses its platform-agnostic, panorama capture and viewer SDKs to include in your companies’ websites and apps
White Pages versus Yellow Pages
Apple, Google and Microsoft are doing the heavy lifting of promoting an easy way to shoot panoramas on mobile devices, and Google and Microsoft for sharing panoramas on their respective maps. TourWrist provides a platform to enable marketers like you to integrate our viewer and capture technology (SDKs) in your websites and apps. If Google and Microsoft maps are the “white pages” listings of panoramas on their maps, TourWrist is the “yellow pages” providing marketers with robust tools, such as:
- Licensable panorama viewer and capture technology (SDKs) with platform-agnostic viewing (HTML 5, iOS, Android and Flash)
- Embed code
- Clickable links within panos (TourWrist interactive PanoSpots)
- Pano text description (controlled by the brand)
- Social sharing tools, including Twitter, Facebook, Pinterest, Email and Google+
- A global network of 7,100+ pro pano photographers
- A content delivery network which ties any licensed tech products to TourWrist’s cloud-based, device-agnostic hosting infrastructure
- Our own consumer-facing free TourWrist app and website as bonus distribution for geo-location serendipity discovery (among 10 digital trends set to go mass market, according to AdAge)
Think of TourWrist as the YouTube of panoramas. Like YouTube (though specific to virtual tours rather than video), we offer both a global, agnostic publishing destination and distributive infrastructure for third-party publishing. The latter is key. TourWrist technology is fueling a pivot point within the travel industry, where travel brands can now — for the first time — easily add panoramic image capture and virtual tour viewers to their own websites and apps.
While Apple, Google and Microsoft focus on enhancing mobile devices with panorama capture, TourWrist is focused on delivering powerful, personal publishing tools that democratize the pano industry.
Add the dramatic proliferation of smartphones and tablets and social image sharing to the panorama equation and you can see why TourWrist is ready to help marketers surf the mobile-social-pano tsunami.
Video: TourWrist in 60 Seconds
Banner image by Kanga360.