2012 is the year of mobile-social-pano!
Apple enabled this next generation in mobile storytelling by announcing today that its iPhone 5 (and 5th generation iPod touch) will include camera-level integration of panorama image capture.
The iPhone 5 begins shipping Friday, September 21st (and the iPod touch in October.) Analysts expect Apple to sell 60 million iPhone 5 smartphones by the end of the 2012. That’s a lot of panos!
- The marketing-might of Apple will do for mobile-social-pano what Apple’s iTunes did for music: explode the category!
- Mobile-social-pano will bring the pop tech cultural phenomenon that mobile-social-photo Instagram brought to imaginative, easy, shoot and share photography.
- With up to 28 meg pano images (shot with its 8-megapixel, 6-element lens with f2.4 aperture and a dynamic low light mode), Apple will create a new standard in the extraordinary quality of mobile panorama photography.
What Does This Mean for TourWrist?
Soon, millions of iPhone users will seek out TourWrist: the best-in-class platform for hosting, viewing, searching for and sharing their panos – totally free.
Plus, soon [works now], the TourWrist app will include a Pano Uploader feature so that you can use the iPhone 5 native pano app (240-degrees) and publish your panos to TourWrist from your Camera Roll.
“The future belongs to those who see possibilities before they become obvious,” said American Economist and Harvard Professor Ted Levitt (who also coined the term, globalization.) TourWrist saw the future when we launched our pano platform in the first quarter of 2011. In January of this year, we predicted Apple’s announcement today in a media release titled, Panoramic Photography Goes Mainstream in 2012: Powered by Apple, Google, Microsoft and TourWrist.
In that release, TourWrist Founder and CEO Charles Armstrong shared his vision of the future of pano capture and viewing technologies. “By releasing a native panoramic photographer feature in iOS 5, for example, Apple will broaden consumer adoption, just as it did when it re-invented smartphones in 2007.” Turns out Apple’s native panorama capture feature launches in its iPhone 5 using iOS 6. (The future just took a little longer – but not much longer – than we expected.)
Fast Company recently declared “visual marketing as the breakout trend for 2012.”
Mash up visual marketing with mobile-social-pano initiatives by Apple, Google, TourWrist and Microsoft and you can see why we’re excited about the future of visual digital storytelling with pano photography.
“Businesses are learning to show, not tell, and visual content sites are fueling our desire for beautiful photography and sensation design, writes Fast Company. “Two years ago, marketers were spreading the maxim that ‘content is king [in words],’ but now, it seems, ‘a picture is worth a thousand words.’”
At TourWrist, we think a pano is worth 10,000 words. And, apparently, Apple thinks so too.
- TourWrist iOS app (v2.4) includes the Pano Uploader feature (available in the Apple iTunes App Store as of 9/17/12)
- TourWrist Pano Uploader in our iOS app works on with iOS 6 on iPhone 4s, iPhone 5 and 6th generation iPod touch: shoot panoramas with Apple’s new native Camera app. Then, easily publish your panos to TourWrist
- Please see WIRED Blog ‘Beyond the Beyond’ titled, Augmented Reality: TourWrist 2.4 (9/19/12) for an interview with TourWrist Founder and CEO Charles Armstrong about the seamless integration of Apple native Camera app for shooting panoramas and publishing to TourWrist via our Pano Uploader
- TourWrist aka the Panoramagram app
- WIRED Beyond the Beyond – Augmented Reality: TourWrist 2.4 (9/19/12)
- TNOOZ – TourWrist App Integrated with iPhone 5 Panoramic Camera (9/25/12)
- C/NET – How to Simplify Sharing Your Panoramic Photos: TourWrist Makes It Easy to Share, and Even Easier for Your Friends to View Your iOS 5 Panoramic Photos (10/8/12)
- TourWrist Blog Post – Upload Panos to TourWrist From 18 Pano Capture Apps (10/18/12)
- TourWrist Blog Post – How to Shoot Panoramas with iOS 6 and Share via TourWrist (10/9/12)
- Engadget – Android 4.2′s Photo Sphere Camera Takes on iPhone’s Panorama Mode (10/29/12)
Images from the Apple.com website.
Video: TourWrist Founder and CEO Charles Armstrong demos TourWrist 2.4 with Panorama Uploader Feature